Recognizing the significant global influence of football legend Rio Ferdinand, Tanzania continues to leverage sports diplomacy as a strategic platform to position the country as a leading hub for tourism, trade, and investment in Africa.
Pictured is the Director General of the Tanzania Tourist Board, Mr. Ephraim Mafuru, delivering a presentation on Tanzania’s diverse tourism and investment opportunities aimed at enhancing the country’s visibility and competitiveness in the global market.
Dar es Salaam, March 3, 2026 As the global community marks World Wildlife Day, the Director General of the Tanzania Tourist Board (TTB), Mr. Ephraim Mafuru, has reaffirmed Tanzania’s commitment to safeguarding its rich biodiversity and promoting sustainable tourism.
In his official message, Mr. Mafuru emphasized that nature represents more than heritage — it embodies health, identity, and the future of communities worldwide.
“This year’s theme resonates deeply with Africa’s wisdom and Tanzania’s extraordinary biodiversity. From our lush forests and wetlands to our mountains and savannahs, our ecosystems sustain communities, preserve indigenous knowledge, and contribute to global well-being,” he stated.
Tanzania, home to some of the world’s most iconic wildlife and landscapes, continues to position conservation at the heart of its tourism strategy. According to Mr. Mafuru, wildlife and natural ecosystems are not merely tourist attractions but critical assets that drive livelihoods, economic growth, and climate resilience.
The Tanzania Tourist Board reaffirmed its commitment to advancing sustainable tourism models that protect wildlife, empower local communities, and ensure responsible management of natural resources for generations to come.
Highlighting the national conservation ethos, Mr. Mafuru concluded with the message:
“TUMERITHISHWA, TUWARITHISHE”
(We have inherited, let us pass it on.)
The message reinforces Tanzania’s global tourism brand Tanzania Unforgettable while aligning conservation with long-term development and environmental stewardship.
Dar es Salaam | 2026 — The Tanzania Tourist Board (TTB) has been awarded the Excellence Award in Public Administration at the prestigious Tanzania Service Excellence Awards (TSEA) 2026, recognizing the institution’s outstanding commitment to service delivery and institutional performance.
The award underscores TTB’s continued dedication to quality service, transparency, innovation, and strategic destination marketing, reinforcing Tanzania’s position as a leading global tourism destination.
Receiving the honour, TTB reaffirmed that excellence in public service is achieved through measurable impact, collaborative partnerships, and sustained commitment to international standards.
“This recognition reflects our unwavering commitment to strengthening Tanzania’s global tourism brand and delivering service that truly represents Tanzania Unforgettable,” the Board noted.
The accolade comes at a time when Tanzania continues to experience growth in international arrivals and increased global visibility, supported by coordinated marketing campaigns, digital transformation initiatives, and strengthened stakeholder engagement.
TTB dedicated the award to its stakeholders, development partners, private sector collaborators, and all Tanzanians who contribute to the country’s tourism success story.
The recognition further positions Tanzania as a benchmark for service excellence within the region’s tourism and public administration landscape.
