Tanzania, through Rowland Safaris, is proudly participating in ITB China 2026 as part of a broader strategic effort to elevate the country’s profile within the Asian tourism market, strengthen engagement with Chinese travel trade stakeholders, attract tourism-related investment, and expand its share of one of the world’s most influential outbound travel markets.
The participation underscores Tanzania’s commitment to positioning itself as a premier tourism and investment destination by showcasing its world-renowned natural attractions, rich cultural heritage, exceptional wildlife experiences, and diverse tourism products. It also serves as an important platform for fostering stronger tourism cooperation between Tanzania and China, while creating new opportunities for business partnerships and market growth.
ITB China is one of the leading international B2B travel trade exhibitions focused exclusively on the Chinese travel industry. The three-day event brings together global tourism suppliers, buyers, and industry leaders, providing a dynamic platform for business engagement through pre-arranged meetings, strategic networking sessions, and a high-level conference programme. As China remains one of the largest and fastest-growing outbound travel markets globally, ITB China offers a unique opportunity for destinations and tourism enterprises to establish meaningful partnerships, enhance market visibility, and drive sustainable growth in international tourism.