Tanzania is strengthening its global tourism and investment promotion strategy through sports diplomacy by engaging former Manchester United football star Rio Ferdinand as part of efforts to position the country as a premier destination for tourism, trade, and investment in Africa.
On World Wildlife Day, Tanzania Tourist Board Director General Mr. Ephraim Mafuru, underscores the importance of protecting biodiversity and advancing sustainable tourism for future generations.
The Tanzania Tourist Board (TTB) has received the Excellence Award in Public Administration at the Tanzania Service Excellence Awards 2026, reinforcing its commitment to quality service and global tourism leadership.
